Bleed – There are two types of bleed, External bleed and Internal Bleed.
External Bleed is when an illustration, background or image is extended beyond the trim edge of the page. This allows for a small amount of movement that may occur when printing is being cut to size. We require 3mm of external bleed on all files (5mm on all magazines/booklets, loyalty/plastic cards and presentation folders and 25mm on Outdoor Banners).
Internal bleed is when all text/important graphics are kept a certain distance in from the trim edge. This is also sometimes referred to as a ‘text safe’ area. This also allows for a small amount of movement that may occur when your order is being cut to size. We require 3mm of internal all files (5mm on all magazines/booklets, loyalty/plastic cards and presentation folders and 25mm on Outdoor Banners).
Bleed Size – This is the size of your artwork including external bleed.
E.g. the size of a DL flyer (99 x 210mm) including 3mm of external bleed is 105 x 216 mm.
Border – A margin or strip around the outer edge of the artwork. We recommend that all borders are a minimum of 5mm wide on all trim edges.
Celloglaze – Also referred to as laminate. This is a plastic film heat bonded to printed products such as booklet covers, business cards and postcards. This provides protection as well as a matt, gloss or velvet finish. It can be applied to one side, or both sides of a printed item.
CMYK (Cyan, Magenta, Yellow, Black)
These are the colours of commercial printing.
Cyan, Magenta and Yellow are subtractive colours. If you combine these colours together, you will get what is perceived to be black. However, as printing inks and toners contain impurities, in order to get strong rich and dark colours, black (K) ink is added. Thus commercial printing is done in CMYK.
Coated Paper – Papers that contain a percentage of clay in their surface coating to give a smoother, more even finish with greater opacity. Due to their clay content, coated papers papers are not designed to be overprinted through desktop printers.
Colour Mode – This is the colour setting used to create your artwork. Depending on the software you are using the default colour mode may be either RGB or CMYK. For full colour printing, where possible artwork should be created be in CMYK colour mode.
Crop Marks – These are black marks in the corners of your soft PDF proof. These crop marks show where the job will be trimmed to size. Anything outside of the crop marks will be trimmed off.